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Frame
Previous Step
Assess
Frame
Next Step
Empathize
This step puts the
behavior
in
behavior change
.
What:
Identify the actors and behaviors for your environmental challenge.
Why:
To focus your efforts on behaviors and audiences that will have a meaningful impact on your environmental goals.
When to move to the next step:
You have clearly defined a target behavior and a target audience.
View All Frame Resources
Tool
Stakeholder and Actor Mapping
Frame
Learn
A Quick Guide to Behavior-Centered Design
Frame
What We're Reading
To Achieve Sustainability, We Need to Go Upstream in the Design Process
Frame
Tool
Paseo Protocol
Empathize
Tool
Problem-Behavior-Actor Mapping
Frame
Report
Behavior Change for Nature
Ideate
X