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Empathize
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Slow down and experience the world from a different perspective.
What:
Collect data about the target audience and target behavior.
Why:
Successful solutions depend on your ability to understand the motivations, barriers, and context for people’s behavior.
When to move to the next step:
You’ve collected data on your target audience’s motivations, barriers, and context for the target behavior.
Resources
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Tool
Survey Guide
Empathize
Watch
Behavior-Centered Design Challenge for Water Pollution
Empathize
Learn
The Science of Changing Behavior for Environmental Outcomes
Map
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Behavior Change Interventions in Practice
Assess
Tool
Interview Guide
Empathize
Tool
Behavioral Journey
Empathize
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