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Discover the science of human behavior.
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Explore the steps of designing behavior change solutions.
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Slow down and experience the world from a different perspective.
Collect data about the target audience and target behavior.
Successful solutions depend on your ability to understand the motivations, barriers, and context for people’s behavior.
When to move to the next step:
You’ve collected data on your target audience’s motivations, barriers, and context for the target behavior.
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What We're Reading
One Size Doesn’t Have to Fit All
Behavior Change for Nature