Collect data about the target audience and target behavior.
Successful solutions depend on your ability to understand the motivations, barriers, and context for people’s behavior.
When to move to the next step:
You’ve collected data on your target audience’s motivations, barriers, and context for the target behavior.
Diversity, equity, and inclusion considerations:
Collecting and storing data ethically
Understanding your position and identity
Engaging in deep and active listening
Keeping local dynamics, customs, and culture in mind