Empathize

Slow down and experience the world from a different perspective.

What:

Collect data about the target audience and target behavior.

Why:

Successful solutions depend on your ability to understand the motivations, barriers, and context for people’s behavior.

When to move to the next step:

You’ve collected data on your target audience’s motivations, barriers, and context for the target behavior.

Diversity, equity, and inclusion considerations:

• Collect and store data ethically

• Understand your position and identity

• Engage in deep and active listening

• Keep local dynamics, customs, and culture in mind