Levers of Behavior Change
Discover the science of human behavior.
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1. Emotional Appeals
2. Social Influences
3. Choice Architecture
5. Material Incentives
6. Rules & Regulations
Explore the steps of designing behavior change solutions.
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The results are in…
Measure the impact of your solution and monitor change over time.
Observe if behavior change is happening and to what degree.
When to move to the next step:
You have results from your solution that demonstrate behavior change and plans to monitor change over time. At this point, you may go back to another step or begin a new BCD journey.
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Behavior Change for Nature