Levers of Behavior Change
Rare’s Center for Behavior & the Environment has a behavior change framework comprising six behavioral levers. Each lever represents a category of intervention strategies based on evidence-based principles from behavioral and social science. The levers are discrete and able to be pulled in different combinations for different effects.
Levers & Strategies For Behavior Change
Using emotional messages to drive behaviorLearn more about Emotional Appeals
Leveraging the behavior, beliefs, and expectations of othersLearn more about Social Influences
Changing the context in which choices are madeLearn more about Choice Architecture
Providing information about what the desired behavior is, why it matters, and how to do itLearn more about Information
Increasing or decreasing real or perceived costs, time, and effort for doing a behaviorLearn more about Material Incentives
Rules & Regulations
Enacting rules that constrict or promote a behaviorLearn more about Rules & Regulations
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