What:
Collect data about the target audience and target behavior.
Why:
Successful solutions depend on your ability to understand the motivations, barriers, and context for people’s behavior.
When to move to the next step:
You’ve collected data on your target audience’s motivations, barriers, and context for the target behavior.
Diversity, equity, and inclusion considerations:
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Collect and store data ethically
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Understand your position and identity
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Engage in deep and active listening
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Keep local dynamics, customs, and culture in mind