Map

Examine your data with a behavioral lens.

What:

Draw causal links between your data observations and behavioral insights.

Why:

Analyzing your data with a behavioral lens will lead to more effective solutions.

When to move to the next step:

You have written at least one hypothesis about what motivates your target audience to do the target behavior.

Diversity, equity, and inclusion considerations:

• Ensure your hypotheses reflect data, not your assumptions

• Check your hypotheses account for contextual factors

• Create space for many possible ideas about motivations and barriers