Draw causal links between your data observations and behavioral insights.
Analyzing your data with a behavioral lens will lead to more effective solutions.
When to move to the next step:
You have written at least one hypothesis about what motivates your target audience to do the target behavior.
Diversity, equity, and inclusion considerations:
Ensure your hypotheses reflect data, not your assumptions
Check your hypotheses account for contextual factors
Create space for many possible ideas about motivations and barriers