Levers of Behavior Change
Discover the science of human behavior.
See All Behavior Lever Resources
1. Emotional Appeals
2. Social Influences
3. Choice Architecture
5. Material Incentives
6. Rules & Regulations
Explore the steps of designing behavior change solutions.
See All Behavior-Centered Design Resources
Create an account
log in to gain access
Meet practitioners and researchers working at the intersection of behavior and the environment.
Search Our Member Directory
Register For/Request a Training
Examine your data with a behavioral lens.
Draw causal links between your data observations and behavioral insights.
Analyzing your data with a behavioral lens will lead to more effective solutions.
When to move to the next step:
You have written at least one hypothesis about what motivates your target audience to do the target behavior.
View All Map Resources
Behavioral Hypothesis Generator
Behavior Change for Nature