Levers of Behavior Change
Rare’s Center for Behavior & the Environment has a behavior change framework comprising six behavioral levers. Each lever represents a category of intervention strategies based on evidence-based principles from behavioral and social science. The levers are discrete and able to be pulled in different combinations for different effects.
Levers & Strategies For Behavior Change
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Emotional Appeals
Using emotional messages to drive behavior
Learn more about Emotional Appeals -
Social Influences
Leveraging the behavior, beliefs, and expectations of others
Learn more about Social Influences -
Choice Architecture
Changing the context in which choices are made
Learn more about Choice Architecture -
Information
Providing information about what the desired behavior is, why it matters, and how to do it
Learn more about Information -
Material Incentives
Increasing or decreasing real or perceived costs, time, and effort for doing a behavior
Learn more about Material Incentives -
Rules & Regulations
Enacting rules that constrict or promote a behavior
Learn more about Rules & Regulations
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