Information helps us identify, learn about, and improve upon our behavior. It can provide a foundation of knowledge that helps us take action.

Principles & Strategies

Provide step-by-step instructions

  • Offer workshops or trainings on a behavior
  • Provide resources that contain how-to knowledge on a behavior

Build awareness and understanding

  • Provide informational forums, meetings, or materials that fill knowledge gaps about a behavior and its importance
  • Give feedback on performing a behavior


Information is not always a prerequisite for people to do a behavior. While it may seem like a necessary part of any solution, there are behavioral interventions that work without people knowing what a behavior is or why it is important. In other cases information may be necessary but not sufficient for motivating a behavior.

Community members post billboards with information about marine reserves and fishing guidelines.