Environmental and conservation organizations have deep expertise in the natural sciences. But if environmental challenges are behavioral challenges, we need a better understanding of what motivates people to change. Join us for an interactive behavior-centered design training, and gain tools and techniques for encouraging more sustainable behaviors.
About the training
Led by trainers from the Center for Behavior & the Environment, we’ll explore the steps of behavior-centered design, including framing an environmental challenge, gaining empathy with your target audience, connecting research data to behavioral insights, ideation and prototyping, and measuring the success of your behavioral intervention. You will gain a basic understanding of the levers of behavior change with which we design environmental solutions, such as emotional appeals, social influences, and choice architecture. We then begin to apply the tools of behavior-centered design to a specific case study as a team. This is a highly interactive workshop geared toward building expertise in behavioral science concepts and principles and spending meaningful time practicing and applying the insights to your own work. You will leave with an understanding of the behavior-centered design approach and ideas for applying it to your own work.
Important note on our virtual offering:
To make the best use of the virtual format and of our time together, this training includes pre-work assignments as well as short assignments after each session to provide an opportunity to apply the material we cover in real-time. In order to get the most out of your experience, we recommend that you reserve the 3 days of the workshop as if you were attending in person. We will also offer 1:1 coaching sessions after the training for you to get feedback from our team about your behavior change challenge. There will be two timezone options for live sessions: one for North/South America, Europe, and Africa, and another one for Asia Pacific. The five sessions will be sequential, so all of them are required.
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DAY 1 DAY 2 DAY 3 Pre-work: Welcome to the course Session 1
- Introduction to Behavior – Centered Design
- Framing the challenge
- Empathize Pt. 1: Methods
Assignment: Review Frame and Empathize modules
Session 3 - Overview of behavioral strategies
- Solution ideation
- Designing prototypes
Assignment: Review Ideate and Prototype modules
Session 5: - Launching and assessing solutions
- Starting your own BCD journey
- Close and next steps
Post-training: Sign up for 1:1 coaching sessions with our team
Session 2 - Empathize Pt. 2: Interviews
- Levers of behavior change
- Hypothesis on behavioral motivations and barriers
Assignment: Review Map module
Session 4 - Messaging strategies
- Testing and refining solutions
- Pitch competition
Assignment: Review Test, Launch, and Assess modules
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We offer 1:1 coaching sessions after the training for you to get feedback from our team about your behavior change challenge. These hour long sessions can be on any topic of the attendees’ choice.
Knowledgeable instructors, meaningful assignments, useful reference material, positive overall learning environment. Overall, it was an outstanding training!
Participant
Behavior-Centered Design for the Environment Virtual Training, May 2020
The hosts are clearly well-versed in and dedicated to their work, they were a true pleasure to learn from. The platform (zoom) and tools (Mural plus Rare workbook) were extremely helpful, it was almost like being there in person! I'd highly recommend a Rare training to anyone considering it.
Participant
Behavior-Centered Design for the Environment Virtual Training, December 2020