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Choosing the right messenger

The “PlasTax”: how Ireland became the model for plastic bag regulation

Rules & Regulations

Want people to lower their carbon footprint? Don’t make it about the environment.

Emotional Appeals

Behavioral Hypothesis Generator

Problem-Behavior-Actor Mapping

Participatory Photography

Diffusion of Innovation Theory: The Adoption Curve

The Power of Messaging

Emotional Appeals

Food waste has a surprising fix: tray-less cafeterias

Choice Architecture

The Station that Freed Them

Emotional Appeals

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