Dulce leads Spanish language trainings at the Center for Behavior & the Environment. She supports and guides different organizations in Latin America & the Caribbean to build strong behavior change strategies. Dulce is a social marketing expert and currently serves as the Mexico Director on the The Social Marketing Association of North America (SMANA)’s Board of Directors.
Graduating with a science degree in Communications and Media from Tecnologico de Monterrey, Dulce started to develop a great passion for working with communities in her native México. Dulce has worked in more than 15 different countries with 50 rural communities since she began working for Rare in 2008. You might find Dulce at her kids’ school trying to talk parents into refusing plastic and unicell utensils, because behavior change must begin somewhere.