What:
Identify the actors and behaviors for your environmental challenge.
Why:
To focus your efforts on behaviors and audiences that will have a meaningful impact on your environmental goals.
When to move to the next step:
You have clearly defined a target behavior and a target audience.
Diversity, equity, and inclusion considerations:
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Understand power dynamics among actors
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Define potential distribution of benefits and harms
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Involve key actors and interested groups
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Review existing/local research on the topic