A Contest to Develop Innovative Behavioral Solutions within the PREVENT Waste Alliance

Are you ready to BE.Innovative? Join us for this unique opportunity to gain new skills and funding to support the launch of your behavior change program.

  1. Take an online, self-paced course on behavior-centered design for the environment
  2. Propose a project for you to apply behavior-centered design principles to
  3. Receive funding and join a workshop to develop your idea
  4. Create and test your idea in the real world
  5. Share your results for a chance at global recognition and additional funding

Why is pollution a behavior change problem?

Our world’s rivers, streams, basins, and oceans are too often contaminated by waste of all forms – synthetic chemicals, plastics, e-waste, litter, nitrates, and fecal coliform. Behind each of these different sources lies a chain of people whose actions lead to the waste and pollution we see today. Therefore, changing behavior is critical to tackling our pollution challenges and improving water quality. We need to design solutions with people’s behavioral motivations and barriers in mind.

At the Center for Behavior & the Environment (BE.Center), we show why and how environmental leaders can leverage insights from behavioral science and design thinking to solve the world’s most pressing challenges. Tackling water resource issues, like marine litter and waste prevention, requires that the practitioner’s toolkit is multi-disciplinary and includes human-centered behavioral strategies that work in a variety of contexts. We want to help practitioners across the PREVENT Waste Alliance design more effective approaches to sustainable waste management and circular economies.

Entrenamiento Virtual - Diseño Centrado en el Comportamiento 26-29 de Abril 1

How to get started:

  • Complete the Introduction to Behavior-Centered Design self-paced, online course. This module will take about four hours to complete. Please use coupon code BE.INNOVATIVE to access it free of charge. **Only PREVENT Waste Alliance members and stakeholders may use this code or be subject to invoicing. If you are not yet a member but would like to participate in BE.Innovative, you can begin the membership process while also applying for the contest.**
  • Join optional, monthly coaching sessions with experts from Rare’s Center for Behavior & the Environment to ask questions and deepen your understanding.


What’s next?

Submit a behaviorally informed intervention you would like to develop and pilot. The application link will become live in December 2021, and applications are due by January 30, 2022, 11:59pm EST.

The top ten applications will receive $5,000 each to further develop their ideas. Two people from each organization will also be invited to customized and in-depth capacity-building workshops. During this time, teams will refine their innovations, draw inspiration and network further amongst this special group, and prepare to test a prototype.

The finalists will then launch into minimum viable prototype implementation efforts – reporting on their initial results or leading indicators after approximately 6 weeks.

Two organizations will then receive a larger prize of $25,000 to further implement their behavioral intervention. This celebration will be on a global stage to maximize exposure of the winners and their work.


Contest timeline

  • December 2021: Behavior-Centered Design Online Course available to BE.Innovative participants
  • January 12, 2022 (9 am ET and 9 pm ET): BE.Center optional coaching sessions open
  • January 30, 2022: Applications due
  • Early February 2022: Finalist organizations notified
  • Early March 2022: Finalists participate in a virtual workshop
  • Late April 2022: Finalists participate in a virtual workshop
  • Late May 2022: Finalists participate in a virtual workshop
    Note: BE.Center coaching sessions open throughout workshop period
  • June-July 2022: Testing period and reports due
  • August 2022: Winners notified
  • September 2022: Awards celebrations