BE.Innovative

A Contest to Develop Innovative Behavioral Solutions within the PREVENT Waste Alliance

Congratulations to the ten finalists who are moving on to the workshop phase:

  • Common Seas (Indonesia)
  • Pakam Technology Limited (Nigeria)
  • Caucasus Environmental NGO Network (Georgia)
  • Entreamigos (Mexico)
  • Making Oceans Plastic Free – with PT Ini Solusi Hijau (Indonesia)
  • The Rockstar Waste Services Limited (Ghana)
  • Basel Convention Coordinating Centre for the African Region (Nigeria)
  • Vertmonde (Ecuador)
  • River Cleanup – with Cibunet Finest (Indonesia)
  • Small Islands Geographic Society (Maldives)

These selected finalists will be working in a compressed timeline between March and July 2022 to design and pilot their behavioral solutions. They will receive funding of $5,000 each to further develop their ideas. In addition, they will attend in-depth capacity-building workshops. During this time, the teams will refine their innovations and prepare to test a prototype. Two of these will additionally have the chance to receive $25,000 financial support to further implement their behavior-centered approach.


Are you ready to BE.Innovative? This program provides a unique opportunity to gain new skills and funding to support the launch of a behavior change program.

  1. Take an online, self-paced course on behavior-centered design for the environment
  2. Propose a project for you to apply behavior-centered design principles to
  3. Receive funding and join a workshop to develop your idea
  4. Create and test your idea in the real world
  5. Share your results for a chance at global recognition and additional funding

Why is pollution a behavior change problem?

Our world’s rivers, streams, basins, and oceans are too often contaminated by waste of all forms – synthetic chemicals, plastics, e-waste, litter, nitrates, and fecal coliform. Behind each of these different sources lies a chain of people whose actions lead to the waste and pollution we see today. Therefore, changing behavior is critical to tackling our pollution challenges and improving water quality. We need to design solutions with people’s behavioral motivations and barriers in mind.

At the Center for Behavior & the Environment (BE.Center), we show why and how environmental leaders can leverage insights from behavioral science and design thinking to solve the world’s most pressing challenges. Tackling water resource issues, like marine litter and waste prevention, requires that the practitioner’s toolkit is multi-disciplinary and includes human-centered behavioral strategies that work in a variety of contexts. We want to help practitioners across the PREVENT Waste Alliance design more effective approaches to sustainable waste management and circular economies.

Entrenamiento Virtual - Diseño Centrado en el Comportamiento 26-29 de Abril 1

Contest timeline

  • December 2021: Behavior-Centered Design Online Course available to BE.Innovative participants
  • January 12, 2022: BE.Center optional coaching sessions open
  • January 30, 2022: Applications due
  • Early February 2022: Finalist organizations notified
  • Early March 2022: Finalists participate in a virtual workshop
  • Late April 2022: Finalists participate in a virtual workshop
  • Late May 2022: Finalists participate in a virtual workshop
    Note: BE.Center coaching sessions open throughout workshop period
  • June-July 2022: Testing period and reports due
  • August 2022: Winners notified
  • September 2022: Awards celebrations
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