Peer Pressure, Climate Change, and the Power of Individual Behavior: A Conversation with Robert Frank

In early August, Dr. Madhuri Karak, Community Engagement Lead at Rare’s Center for Behavior & the Environment, (virtually) sat down with Dr. Robert H. Frank to discuss climate change, behavioral contagion, and key takeaways from his new book — Under the Influence: Putting Peer Pressure to Work. This discussion was the second installment of “Rare Conversations,” a new virtual engagement series that features conversations between Rare experts and real-life innovators in the field of behavior change and conservation.