This is your gateway to behavior change for the environment.

Understanding human motivations, barriers, and the context of environmental challenges is essential to successfully designing, implementing and measuring people-centered, locally-led programming.

As a member, you can:

  • The latest science of human behavior is indispensable to practitioners, advocates, students, and scholars in the fields of conservation and sustainability. But where do you begin?
  • Discover our six levers of behavior change. Use their underlying principles, strategies, and tips in your work, to make the greatest impact possible.
  • Next, dive into our Resource Library, where we have compiled influential research articles from psychology, behavioral economics, public health, sociology, and education for an engaged lay audience.

  • Integrating design thinking with behavioral science is key to how we envision solutions for the environment.
  • Explore the eight steps of our Behavior-Centered Design (BCD) journey, an iterative process where we immerse ourselves in problem contexts, experience the world from a different perspective, brainstorm ideas, and prototype solutions to transform them from 2D into 3D.
  • Test your Behavior-Centered Design knowledge with this interactive quiz.

  • The conservation and sustainability community is a thriving network spread all over the world. Meet other changemakers over our online forum and member directory.

  • Retweet and re-post your thoughts about this platform on social media. What did you like? What would you want to see more of? Don’t forget to tag @Rare_org
  • To thank you for the shout out, we will put each ‘share’ into the hat for a spot at the BE.Center’s April 1-2, 2020 training, Behavior-Centered Design for the Environment. A lucky winner will be announced February 14th!