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Case Study

Using Dynamic Norms to Promote Plant-Based Purchases

May 12, 2023
Using Dynamic Norms to Promote Plant-Based Purchases

A chef plates a plant-based meal full of greens. A 2018 Gallup poll found that in the US, only 5%…

Case Study

Key Messengers Empower Neighbors to Adopt Solar Energy

May 12, 2023May 12, 2023
Key Messengers Empower Neighbors to Adopt Solar Energy

Solar panels on a house in a suburban Colorado neighborhood. Despite solar energy’s rise in popularity, various barriers still limit…

Tool

Positionality Wheel

January 10, 2023July 24, 2024
Positionality Wheel

DOWNLOAD THE TOOL HERE What is positionality? Positionality is the idea that personal values, views, and location in time and…

Case Study

Increasing Reported Catch in Greenland Fisheries with Behavior Change for Nature

December 12, 2022February 22, 2023
Increasing Reported Catch in Greenland Fisheries with Behavior Change for Nature

In Greenland, salmon fisheries are becoming rapidly depleted, threatening coastal communities and fishers’ livelihoods. One big problem: salmon catch rates…

General

Eight Principles for Effective Climate Communication

October 3, 2022April 9, 2024
Eight Principles for Effective Climate Communication

Talking about climate change can be a tricky subject. Unsure of your audience’s position? Need help figuring out techniques to…

5 Whys: Behavior change motivations and barriers

May 19, 2022June 27, 2025
5 Whys: Behavior change motivations and barriers

What are the 5 Whys? This tool helps practitioners understand behavior change motivations and barriers. Within our Behavior-Centered Design framework,…

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