The BE.Center’s 6 behavioral levers

Learn about Rare's six behavioral levers, strategies you can use in an effective behavioral science campaign.

What are behavioral levers?

Rare’s Center for Behavior & the Environment (BE.Center) has a behavior change framework comprising six behavioral levers. Each behavioral lever represents a category of intervention strategies based on evidence-based principles from behavioral and social science. Think of these strategies like actual levers: discrete tools to be pulled in different combinations for different effects.

You can employ these levers while using our Behavior-Centered Design framework to build an effective behavior change. This page offers an overview of these levers. If you want to explore the levers, their applications, and related case studies more thoroughly, see this deep dive guide.

The behavioral levers are arranged in a wheel; from the top and going clockwise, they are social influences, information, emotional appeals, rules and regulations, choice architecture, and material incentives.