Our lives are governed by informal and formal systems that maintain order and signal what is right and wrong.
Principles & Strategies
Mandate or prohibit behavior
Enact mandates that require or encourage certain behaviors
Enact prohibitions that limit or forbid certain behaviors
Tips:
People have different responses to rules across contexts. Be sure to learn about how different rules are understood by your target audience. Bans on behavior can also be very difficult to monitor or enforce, especially for behaviors done in private.
A local patrolman checks whether a fisher's catch meets the size regulations. Photo credit: Jason Houston
Resources
Explore our evidence base of articles and case studies showing the power of rules & regulations.