Principles & Strategies
Provide step-by-step instructions and build self-efficacy
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Offer training on the target behavior
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Provide materials that give instructions on how to do the target behavior
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Build confidence in being able to do the target behavior
Build awareness and understanding
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Provide informational forums, meetings, or materials that describe the desired behavior and its importance
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Communicate information about the desired behavior in a clear, concrete, and unambiguous way
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Give feedback on performing the desired behavior
Tips:Information is not always a prerequisite for people to do a behavior. While it may seem like a necessary part of any solution, there are behavioral interventions that work without people knowing what a behavior is or why it is important. In other cases information may be necessary but not sufficient for motivating a behavior. |
Community members post billboards with information about marine reserves and fishing guidelines.
Resources
Explore our evidence base of articles and case studies showing the power of information.
View All Information Resources