Principles & Strategies
Provide step-by-step instructions and build self-efficacy
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Offer training on the target behavior
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Provide materials that give instructions on how to do the target behavior
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Build confidence in being able to do the target behavior
Build awareness and understanding
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Provide informational forums, meetings, or materials that describe the desired behavior and its importance
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Communicate information about the desired behavior in a clear, concrete, and unambiguous way
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Give feedback on performing the desired behavior
Tips:Information is not always a prerequisite for people to do a behavior. While it may seem like a necessary part of any solution, there are behavioral interventions that work without people knowing what a behavior is or why it is important. In other cases information may be necessary but not sufficient for motivating a behavior. |
Community members post billboards with information about marine reserves and fishing guidelines.