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Case Study

Leveraging Social Norms to Reduce Household Energy Use

Social Influences
Tool

Paseo Protocol

Empathize
Tool

Cooperative Behavior Adoption Guide

Social Influences
Report

Climate Change Needs Behavior Change Report
Tool

Brainstorming

Ideate
What We're Reading

One Size Doesn’t Have to Fit All

Empathize
Tool

Building Prototypes

Prototype
Tool

Behavioral Hypothesis Generator

Map
Tool

Problem-Behavior-Actor Mapping

Frame
Tool

Participatory Photography

Empathize