Shiyang Li, as the General Manager of Rare China Center for Behavior, is a seasoned leader committed to catalyzing positive change by applying behavior science to environmental challenges. She oversees all institutional programs and operations aimed at promoting sustainability, drawing upon over a decade of experience in leveraging behavioral science to address pressing environmental issues like wetland protection and sustainable agriculture, as well as promoting behavior adoption for climate-friendly practices. In recent years, Shiyang has been instrumental in leading the “Pride on our Plates” project, which has empowered hundreds of restaurants across China to combat food waste through the strategic application of behavioral science.
With a Master’s Degree in East Asia Studies from Columbia University and another in Sociology from Renmin University, Shiyang’s interdisciplinary approach underscores her deep understanding of social dynamics and behavior. Through her unwavering dedication, she continues to propel progress towards a more sustainable future, leaving an indelible mark on environmental conservation and behavior science.
Shiyang Li is an accomplished professional with a passion for making a meaningful impact in the realms of behavior science, conservation, and organizational leadership. One behavior change she tries to uphold every new year is reduced consumption and decluttering. You can watch Shiyang’s inspiring story here.