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How Belonging and Social Proof Inspired Sustainable Fishing in Mongolia
Case Study

How Belonging and Social Proof Inspired Sustainable Fishing in Mongolia

November 12, 2019July 31, 2026

Fishermen in Dadal, Mongolia holding campaign posters promoting ‘catch and return’. This campaign against trophy fishing was co-designed by the…

Behavior Change for Nature
Report

Behavior Change for Nature

October 24, 2019August 28, 2025

People are responsible for today’s major environmental problems: deforestation, overfishing, ocean plastics, and, of course, climate change. But people are…

The BE.Center’s 6 behavioral levers

Written by taotiadmin

What are behavioral levers? Rare’s Center for Behavior & the Environment (BE.Center) has a behavior change framework comprising six behavioral…

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