Levers of Behavior Change
Discover the science of human behavior.
See All Behavior Lever Resources
1. Emotional Appeals
2. Social Influences
3. Choice Architecture
5. Material Incentives
6. Rules & Regulations
Explore the steps of designing behavior change solutions.
See All Behavior-Centered Design Resources
Create an account
log in to gain access
Meet practitioners and researchers working at the intersection of behavior and the environment.
Search Our Member Directory
Register For/Request a Training
Even good ideas need to be tested.
Test your prototype and make revisions.
It’s important to validate or invalidate your hypotheses about what motivates behavior and gain feedback to improve your solution.
When to move to the next step:
You have tested your prototype and incorporated feedback from your target audience. Note: You might have to do this more than once!
View All Test Resources
Behavior Change for Nature