Even good ideas need to be tested.

What:

Test your prototype and gain feedback on your solution.

Why:

It’s important to validate or invalidate your hypotheses about what motivates behavior and gain feedback to improve your solution.

When to move to the next step:

You have tested your prototype and incorporated feedback from your target audience. Note: You might have to return to Prototype and Test more than once!

Diversity, equity, and inclusion considerations:

  • Ask who is represented in your test group
  • Consider any potential negative impacts/harm for those who participate
  • Consult local experts
  • Compensate people for their participation if appropriate
  • Commit to incorporating feedback on the solution

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