Levers of Behavior Change
Discover the science of human behavior.
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Rules & Regulations
Explore the steps of designing behavior change solutions.
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Meet practitioners and researchers working at the intersection of behavior and the environment.
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Even good ideas need to be tested.
Test your prototype and gain feedback on your solution.
It’s important to validate or invalidate your hypotheses about what motivates behavior and gain feedback to improve your solution.
When to move to the next step:
You have tested your prototype and incorporated feedback from your target audience. Note: You might have to return to Prototype and Test more than once!
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Behavior Change for Nature