Current investments in behavior change are not sufficient given its substantial potential to mitigate climate change. While annual climate funding among major U.S. foundations has increased rapidly in recent years, the vast majority of this investment focuses on both traditional solutions to climate change and conventional approaches like regulation, awareness raising, and economic incentives.
Because of this, funding behavior change offers some of the highest returns on investment in climate change mitigation. Investment opportunities for behavior change include funding specific programs to improve delivery of behavioral interventions, as well as funding development of the broader enabling environment to ensure the emissions reduction potential of behavior change is realized.
This report presents specific, high- impact opportunities in these two broad categories of investment, demonstrating how funding for these types of initiatives and programs is an essential component of a strategic philanthropic climate portfolio.