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The world relies on water. Across every human community and ecosystem, it is one of our most critical resources. Unfortunately, it is also one of our most endangered. Extensive and pervasive pollution throughout our ocean and freshwater systems imperils the global ecosystems and our lives. Sewage is among the most widespread sources of this water pollution challenge. Solving it requires that we seize an untapped opportunity to leverage the power of behavioral science as we design effective interventions. By directing our attention towards these solutions, rather than drawing continued attention to the problem, we will improve our ability to reduce some of the most significant drivers of water pollution.
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