Campaigning for Conservation

Behavior-Centered Design 1-Day Challenge

Campaigning for Conservation (C4C) is a 10-day hands-on training for full-time, field-based outreach staff designed to build their constituencies’ understanding of and support for conservation and behavior change.

About the training

Using best-in-class training exercises, participants learn to develop and implement a social marketing campaign designed to address the social and environmental challenges facing their communities. The training equips participants with a global theory of behavior change, social marketing tactics, quantitative and qualitative research techniques, and effective campaign design for local challenges.

 

 

Strategic campaign planning support

 

Participatory classroom-based learning (3 days)

 

Community field research practicum (2 days)

 

Creation of campaign materials (5 days)

 

Electronic toolkit development

 

Interaction with a network of change agents

 

Office hours support

 

Participants plan and run their campaigns

Download training brochure

Campaigning for Conservation
Sample Training Schedule
 

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Day 1
Foundations of social marketing

 

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Day 2
Effective survey creation

 

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Day 3
Research techniques

 

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Day 4
Campaign messaging & design

 

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Day 5
Children’s outreach

 

Day 6
Children’s outreach

 

Day 7
Youth outreach

 

Day 8
Adult outreach

Campaigning for Conservation 10-Day Training

Day 9
Adult outreach

Campaigning for Conservation 10-Day Training 7

Day 10
Presentations

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