Campaigning for Conservation (C4C) is a 10-day hands-on training for full-time, field-based outreach staff designed to build their constituencies’ understanding of and support for conservation and behavior change.
About the training
Using best-in-class training exercises, participants learn to develop and implement a social marketing campaign designed to address the social and environmental challenges facing their communities. The training equips participants with a global theory of behavior change, social marketing tactics, quantitative and qualitative research techniques, and effective campaign design for local challenges.
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Strategic campaign planning support |
Participatory classroom-based learning (3 days) |
Community field research practicum (2 days) |
Creation of campaign materials (5 days) |
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Electronic toolkit development |
Interaction with a network of change agents |
Office hours support |
Participants plan and run their campaigns |
Sample Training Schedule
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Day 4 |
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Day 5 |
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Day 9 |
Day 10 |
