Environmental and conservation organizations have deep expertise in the natural sciences. But if environmental challenges are behavioral challenges, we need a better understanding of what motivates people to change. Join us for an interactive behavior-centered design training, and gain tools and techniques for encouraging more sustainable behaviors.
About the training
Led by trainers from the Center for Behavior & the Environment, we’ll explore the steps of behavior-centered design, including framing an environmental challenge, gaining empathy with your target audience, connecting research data to behavioral insights, ideation and prototyping, and measuring the success of your behavioral intervention.
You will gain a basic understanding of the levers of behavior change with which we design environmental solutions, such as emotional appeals, social influences, and choice architecture. We then begin to apply the tools of behavior-centered design to a specific case study as a team.
This is a highly interactive workshop geared toward building expertise in behavioral science concepts and principles and spending time practicing and applying the insights to a real-world challenge. You will leave with an understanding of the behavior-centered design approach and ideas for applying it to your own work.
A note on our virtual offering: Due to the online nature of this training and to make the best use of our time together, there will be pre-work assigned prior to the training as well as short assignments after each session to provide opportunities to apply material we cover in our virtual sessions. We will also offer 1:1 coaching sessions after the training for you to get feedback from our team about your behavior change challenge.
Regular: $625 (half-off price available for a second person from your company)
Non-profit rate: $525 (half-off price available for a second person from your organization)
The registration deadline is May 15. Please contact us at email@example.com with any questions about the registration cost.
DAY 1 DAY 2 Session 1*
- Framing the challenge
- Building empathy
- Levers of behavior change
- Understanding behavioral motivations and barriers
- Hypotheses on behavioral motivations and barriers
- Introducing behavioral strategies
- Ideating solutions
*Note: Pre-work sent in advance and brief assignments provided after each session Session 3
- Designing prototypes and messaging strategies
- Testing and refining solutions
- Closing and next steps
Note: Post-workshop coaching sessions offered