Fall Behavior-Centered Design for the Environment Training – October 1 & 2

Given the rapid spread of COVID-19, we will be hosting a virtual version of our training on May 20 & 21, with plans to offer an in-person fall offering on October 1 & 2.

Behavior-Centered Design for the Environment Training, April 2020

Environmental and conservation organizations have deep expertise in the natural sciences. But if environmental challenges are behavioral challenges, we need a better understanding of what motivates people to change. Join us for an interactive behavior-centered design training, and gain tools and techniques for encouraging more sustainable behaviors.

About the training

Led by trainers from the Center for Behavior & the Environment, we’ll explore the steps of behavior-centered design, including framing an environmental challenge, gaining empathy with your target audience, connecting research data to behavioral insights, ideation and prototyping, and measuring the success of your behavioral intervention. You will gain a basic understanding of the levers of behavior change with which we design environmental solutions, such as emotional appeals, social influences, and choice architecture. We then begin to apply the tools of behavior-centered design to a specific case study as a team. This is a highly interactive workshop geared toward building expertise in behavioral science concepts and principles and spending meaningful time practicing and applying the insights to your own work. You will leave with an understanding of the behavior-centered design approach and ideas for applying it to your own work.

REGISTER FOR october 1 & 2

  • DAY 1 DAY 2

    • Introduction
    • Behavior-Centered Design overview
    • Framing the challenge
    • Levers of behavior change
    • Understanding motivations and barriers

    • Review and reflections
    • Message strategy development
    • Marketing mix and slogan creation
    • Refining prototypes and pitches
    • Pitch competition

    • Analyzing motivations and barriers
    • Connecting data to insights
    • Behavioral strategies
    • Ideating solutions
    • Designing prototypes
    • Testing and refining solutions

    • Applying a behavior-centered design framework to your own conservation challenge
    • Putting it all together
    • Evaluation and close