Ready, set, go! Join us for a high-energy, interactive day applying behavior-centered design to a real world challenge. Apply with a team to develop a solution and compete for a grand prize!
About the training
Led by trainers from the Center for Behavior & the Environment, we’ll explore the steps of behavior-centered design, including framing an environmental challenge, gaining empathy with your target audience, connecting research data to behavioral insights, and ideation and prototyping. You will gain a basic understanding of the principles of behavioral science with which we design environmental solutions: Emotions are often more powerful than reason; people are social animals; and context matters. This is a highly interactive day geared toward gaining experience in behavioral science concepts and principles as applied to a real-world challenge.
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Morning
- Registration and Introduction
- Behavior-Centered Design Overview
- Framing the Challenge
- Levers of Behavior Change
- Empathize: Understanding motivations & barriers
- Connecting data to behavioral insights
Lunch
Afternoon
- Ideation
- Prototype and Pitch development
- Pitch Competition
- Judging and Announce Winners
University of Pennsylvania's 'The Nudgetables' won our Design Challenge at BE. Hive on Campus in October 2019. Watch the highlights here.