Erik works on bridging the academic-practitioner gap in environmental behavior change through research collaborations and science communication. He holds a PhD in Psychology from University of Pennsylvania and a B.A. in Cognitive Systems from University of British Columbia. Prior to joining Rare, Erik worked with the Social Norms Group at Penn on behavior change problems like encouraging toilet use in low-income countries.
Erik’s personal behavior change obsession is to ensure all his colleagues get their seasonal flu shot.
Watch the Rare’s Behavioral Science Lead, Dr. Erik Thulin, present this theory at TEDxCambridge Salon.