Our Virtual Community Turns One!

Dear Readers & Members,

When we launched this virtual community for environmental changemakers exactly a year ago, the world was a different place. Despite the year’s chaos and grief, we have adapted, and we are still here. Communities have rallied in ways that offer hope for the coalitions we need to avert the climate crisis. Attempts to build on the clean air gains from lockdowns are underway. And you all have embraced the possibilities offered by behavioral insights in building solutions for the biggest environmental challenges of our time.

To all ~870 of you, from 79 countries, working across the length and breadth of the environmental field, in foundations, universities, governments, and organizations – thank you for your curiosity and commitment to change. Happy One Year, in community, to us!

We hope to see you on the platform for another year at the intersection of behavior and the environment.

To you and yours, best wishes for 2021!
The BE.Center Team

Most-Read Pieces of 2020
Our Community Turns 1! 2 Radical Listening: Harnessing the Power of Empathy in Conservation Copy
Remember when ‘WFH’ was new to us? Almost a year into lockdown, our ‘behavioral style’ tips are still relevant. The science of signage, when thoughtfully deployed, is powerful. Peer pressure gets a bad rap, but “behavioral contagion” can also create beneficial effects, says Bob Frank.
3 Tools to Jumpstart Your Behavior-Centered Design Journey
Problem-Behavior-Actor Mapping Behavior.rare.org Turns 1! Behavior.rare.org Turns 1! 1
What do you want people to do differently? In what context? Frame the problem-behavior-actor(s). What are the steps involved in doing your target behavior? Go on a behavioral journey. How can we organize our data and then generate hypotheses for change? Try this behavioral hypothesis generator.

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