Behavior-Centered Design Challenge

Ready, set, go! Join us for a high-energy, interactive day applying behavior-centered design to a real world challenge. Apply with a team to develop a solution and compete for the grand prize!

About the training

Led by trainers from the Center for Behavior & the Environment, we’ll explore the steps of behavior-centered design, including framing an environmental challenge, gaining empathy with your target audience, connecting research data to behavioral insights, and ideation and prototyping. You will gain a basic understanding of the principles of behavioral science with which we design environmental solutions: Emotions are often more powerful than reason; people are social animals; and context matters. This is a highly interactive day geared toward gaining experience in behavioral science concepts and principles as applied to a real-world challenge.

Contact Us

  • Morning

    • Registration and Introduction
    • Behavior-Centered Design Overview
    • Framing the Challenge
    • Levers of Behavior Change
    • Empathize: Understanding motivations & barriers
    • Connecting data to behavioral insights



    • Ideation
    • Prototype and Pitch development
    • Pitch Competition
    • Judging and Announce Winners
Behavior-Centered Design Challenge 1
University of Pennsylvania's 'The Nudgetables' won our Design Challenge at BE. Hive on Campus in October 2019. Watch the highlights here.