Behavior-Centered Design Challenge

Students Presenting Design Challenge Project

Ready, set, go! Join us for a high-energy, interactive day applying behavior-centered design to a real world challenge. Apply with a team to develop a solution and compete for a grand prize!

About the training

Led by trainers from the Center for Behavior & the Environment, we’ll explore the steps of behavior-centered design, including framing an environmental challenge, gaining empathy with your target audience, connecting research data to behavioral insights, and ideation and prototyping. You will gain a basic understanding of the principles of behavioral science with which we design environmental solutions: Emotions are often more powerful than reason; people are social animals; and context matters. This is a highly interactive day geared toward gaining experience in behavioral science concepts and principles as applied to a real-world challenge.

Contact Us

  • Morning

    • Registration and Introduction
    • Behavior-Centered Design Overview
    • Framing the Challenge
    • Levers of Behavior Change
    • Empathize: Understanding motivations & barriers
    • Connecting data to behavioral insights



    • Ideation
    • Prototype and Pitch development
    • Pitch Competition
    • Judging and Announce Winners
University of Pennsylvania Design Team Posing With Awards
University of Pennsylvania's 'The Nudgetables' won our Design Challenge at BE. Hive on Campus in October 2019. Watch the highlights here.